January Vehicle Forecast: Sales Decline to 15.6 million SAAR, Up 4% YoY
From WardsAuto: Some Letdown but January U.S. Light-Vehicle Sales Continue Q4-2024's Growth (pay content). Brief excerpt:While demand in the middle of the month was negatively impacted by extreme weather conditions across most of the country, with a week remaining in January there is upside to the outlook. On the flipside, there could be pause among some consumers, as they wait to see how the apparent revamping of federal policies and institutions by the new administration plays out. Regardless, sales are tracking to their fourth straight increase in January. emphasis addedClick on graph for larger image. This graph shows actual sales from the BEA (Blue), and Wards forecast for January (Red). On a seasonally adjusted annual rate basis, the Wards forecast of 15.6 million SAAR, would be down 7.1% from last month, and up 3.8% from a year ago.
While demand in the middle of the month was negatively impacted by extreme weather conditions across most of the country, with a week remaining in January there is upside to the outlook. On the flipside, there could be pause among some consumers, as they wait to see how the apparent revamping of federal policies and institutions by the new administration plays out. Regardless, sales are tracking to their fourth straight increase in January.Click on graph for larger image.
emphasis added
This graph shows actual sales from the BEA (Blue), and Wards forecast for January (Red).
On a seasonally adjusted annual rate basis, the Wards forecast of 15.6 million SAAR, would be down 7.1% from last month, and up 3.8% from a year ago.
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