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How New Balance cracked soccer: From Kawhi's NBA deal to Saka and Weah’s personalised boots

The rise of the sports brand in the world of soccer endorsements

Feb 8, 2025 - 08:16
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How New Balance cracked soccer: From Kawhi's NBA deal to Saka and Weah’s personalised boots
The rise of the sports brand in the world of soccer endorsements
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