Forget coffee: Dutch Bros. new menu aims to take on Starbucks
The chain has made great progress, but now it's taking a step that makes it a true Starbucks and Dunkin' rival.
Dutch Bros. coffee started as a pure beverage rival to Starbucks and other coffee chains. It was a disruptor of sorts, as most of its locations are drive-thru only.
It's a model that has been copied heavily by growing rivals like 7 Brews, but at the time it was a stripped-down, back-to-basics model.
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The company literally began as cart way back in 1992, before the chain began franchising in 2000. It was a slow climb to becoming a real player, but it has steadily grown, reaching a milestone earlier this year.
"On February 7, we opened shop number 1,000 in Orlando, Florida, 33 years after our founding and 3,000 miles from our original push cart in Grants Pass, Oregon. With a long runway ahead and conviction in our brand, we aim to open the next 1,000 new shops with the goal of 2,029 total shops in 2029," said CEO Christine Barone during the Dutch Bros. first-quarter earnings call.
