Forget Best Burger, McDonald's fixes another menu item
The fast-food giant has committed to fixing its core menu items.
McDonald's has spent a lot of time over the past year doubling down on the basics. That's not a bad thing, as improving your core products can produce massive results.
CEO Chris Kempczinski has made it clear that McDonald's plans to hone in on its most essential menu items.
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"Our core menu remains at the heart of our business," he said during its fourth-quarter earnings call.
That focus has included tweaking the recipe for the chain's absolute centerpiece item — its hamburger. Under what the chain called its "Best Burger" initiative, McDonald's has made small but important tweaks to its burger-based products:
- Softer, pillowy buns that are freshly toasted to a golden brown
- Perfectly melted cheese that will make you want to savor every last bit off the wrapper
- Juicier, caramelized flavor from adding white onions to the patties while they’re still on the grill
- Even more of everyone’s favorite Big Mac sauce, bringing more tangy sweetness in every Big Mac bite
Admitting you can improve products that date back to 1955 is actually harder than you think. Many chains only look forward, so it's a big deal that McDonald's has been looking at its menu with an idea toward improving the overall customer experience.
