Health

Families buy more sugary cereal if advertising targets kids, not adults

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12.

Feb 4, 2025 - 12:54
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Families buy more sugary cereal if advertising targets kids, not adults
A new study in the <em>American Journal of Preventive Medicine</em> found that just nine children

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12.

(Image credit: Cathy Scola)

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