E.l.f. Beauty Shares Crater as Weakening Cosmetics Demand Dents Annual Forecasts
E.l.f. Beauty’s shares tumbled over 20 percent in extended trading on Thursday, after the cosmetics company cut its annual net sales and profit forecasts, citing weak demand in the mass beauty category at the start of the year.
![E.l.f. Beauty Shares Crater as Weakening Cosmetics Demand Dents Annual Forecasts](https://img.businessoffashion.com/resizer/v2/SW4DTAFM5BDWZCHGZKH7T2C5IM.jpg?auth=2547e75b6bf2077a30e57305506aef03df86793316ffb559aaf17295fa9df357&smart=true&width=1800&height=1013#)