Dollar General CEO flags alarming shift in customer behavior
The CEO is sounding the alarm on a growing problem.
Dollar General (DG) , which has almost 20,000 locations nationwide, is starting to feel the impact of an unexpected shift in customer behavior, and its CEO is flagging the source of the problem.
In Dollar General’s 2024 fourth-quarter earnings report, the company revealed that its same-store sales increased by 1.2% year-over-year during the holiday season, while the average amount of money customers spent per purchase spiked by 2.3%.
