Discount retail chain takes aim at Walmart, Target
Discount retailer enters an unexpected market and gives customers better deals than its competitors.

Beauty seems to be the word on everybody's lips, and many companies are beginning to reuse the same lipstick as their rivals, hoping to make it their signature look above all others.
Investing in expanding the beauty products category is becoming a popular not-so-secret strategy that many retail giants such as Target, Walmart, and Ulta are starting to use to increase sales and boost growth.