Costco took a gamble on Kirkland. Here's how much it paid off

When Costco launched its Kirkland (COST) brand 30 years ago, it was a bold decision that set the company apart in a retail environment dominated by fragmented private label products.Read more...

Mar 31, 2025 - 16:32
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Costco took a gamble on Kirkland. Here's how much it paid off

When Costco launched its Kirkland (COST) brand 30 years ago, it was a bold decision that set the company apart in a retail environment dominated by fragmented private label products.

Read more...