Coca-Cola rival shares wild new Amazon partnership
One brand hopes to turn everyday consumers into influencers.
I am not averse to paying a premium subscription price for a streaming service if it means I get to skip the 30-second commercials spliced into movies and TV shows.
Yet I have happily watched some of the unboxing videos that fill my social media feed, even if the person is oohing and ahhing over something I have no intention of purchasing.
