Co-X teams up with Swedavia to launch retail-as-a-service concept at Stockholm Arlanda Airport
Among the featured brands are Diptyque, Mini Rodini, Sandqvist, Mantle, Pixi, Skinome, Ceremonia, Selahatin, Nothing, Teenage engineering, Void watches, Kalevala, Akind, Lace laboratory, Ahlvar Gallery, Residuso, Nikben and C’est Normal.
SWEDEN. Retail-tech company Co-X has partnered with Swedish Airport company Swedavia to open its Depart.A.Mental concept at the Marketplace in Stockholm Arlanda Airport Terminal 5.
The 300sq m store introduces an innovative retail-as-a-service concept, enabling brands to establish a physical presence by renting space for a set period, with access to retail infrastructure, staff and signage.
Set to open on 20 March, the store will showcase a range of brands across various categories including fashion, beauty, technology, accessories and lifestyle products.
Among the featured brands are Diptyque, Mini Rodini, Sandqvist, Mantle, Pixi, Skinome, Ceremonia, Selahatin, Nothing, Teenage Engineering, Void watches, Kalevala, Akind, Lace laboratory, Ahlvar Gallery, Residuso, Nikben and C’est Normal.
The collection blends well-known classics with fresh, exclusive brands, offering travellers a unique selection of premium products and personalised service.
Swedavia Director of Marketing & Commercial Development Charlotte Ljunggren said: “We are really looking forward to welcoming Depart.A.Mental and Co-X to the Marketplace. The venture is unique and innovative and will bring a vibrant and ever-changing retail experience in line with our commercial strategy.
“The concept delivers a mix of products and services that appeals to different customer segments and offers a fun and inspiring shopping experience in line with Swedavia’s target group pledge to our travellers.”
Depart.A.Mental will highlight a curated mix of niche and popular brands, including tech from Teenage Engineering and Void Watches, sustainable names Sleepers and Residus, and beauty brands Skinome and Selahatin. The store will also host a beauty bar for on-the-go skincare and makeup.
The Stockholm Arlanda Airport location builds on the concept first launched by Co-X at Westfield Mall of Scandinavia in April 2023.
Co-X COO Clara Lindsten said: “Depart.A.Mental is about more than sales. We create a meeting place where consumers can discover both established and new brands in an inspiring environment. Arlanda is the perfect platform for our next expansion – a global hub with unbeatable brand exposure.”
Depart.A.Mental provides brands with a unique opportunity to connect with an international audience in a premium setting.
Mini Rodini CEO Marina Davarinou added: “With our new shop-in-shop at Arlanda, we will meet the demand from customers from all over the world. Depart.A.Mental gives us a flexible platform where we can present our brand in a new context and create interest among a global target group.” 
