Chipotle rival make surprise menu move
Competition heats up as a popular Mexican restaurant coincidentally launches a new menu item on the same day as Chipotle.
Choosing between a burrito and a burrito bowl is already difficult enough, but when two restaurant chains offer very similar options, making a choice becomes almost impossible.
Chipotle needs no introduction, but to those who may not know, it's a fast-casual restaurant chain whose food is inspired by Mexican flavors. It's known for its food bar, which allows customers to customize burritos, bowls, tacos, quesadillas, and salads however they desire.
