Buy now, pay later installment payments increase retail spending, study finds
Researchers from Imperial College Business School and University of Leeds published a Journal of Marketing study that examines the impact of BNPL installment payments on retail sales. The study is titled "Buy Now Pay Later: Impact of Installment Payments on Customer Purchases" and is authored by Stijn Maesen and Dionysius Ang.
Researchers from Imperial College Business School and University of Leeds published a Journal of Marketing study that examines the impact of BNPL installment payments on retail sales. The study is titled "Buy Now Pay Later: Impact of Installment Payments on Customer Purchases" and is authored by Stijn Maesen and Dionysius Ang.
