Bumble makes harsh decision amid shift in customer behavior

The popular dating app makes a difficult move to prioritize its goals.

Jun 26, 2025 - 21:56
 0
Bumble makes harsh decision amid shift in customer behavior

Dating is fun. Dating is hard. 

Which of these statements rings more true for you?

Perhaps both.

I see more of my friends having a hard time finding a partner, that person who might be "the one" — a soul mate, if you will. They often tell my husband and me how lucky we are and how easy it is for us. That makes us laugh so hard.