Better AdTech Stock: AppLovin vs. The Trade Desk
With people constantly connected to media content, every click on a mobile app or view of a streaming video holds the potential to be monetized. This is the battleground of advertising technology (adtech), representing a total addressable market approaching $1 trillion.Companies like AppLovin (NASDAQ: APP) and The Trade Desk (NASDAQ: TTD) empower brands and publishers to capitalize on the interactions of their audiences.However, despite exceptional growth, shares of the two industry leaders have been highly volatile at the start of 2025 amid the broader stock market correction. AppLovin shares are down 45% from their 52-week high, while The Trade Desk stock is down by 53% year to date.Continue reading
With people constantly connected to media content, every click on a mobile app or view of a streaming video holds the potential to be monetized. This is the battleground of advertising technology (adtech), representing a total addressable market approaching $1 trillion.
Companies like AppLovin (NASDAQ: APP) and The Trade Desk (NASDAQ: TTD) empower brands and publishers to capitalize on the interactions of their audiences.
However, despite exceptional growth, shares of the two industry leaders have been highly volatile at the start of 2025 amid the broader stock market correction. AppLovin shares are down 45% from their 52-week high, while The Trade Desk stock is down by 53% year to date.
