Amid DEI controversy, Target makes a surprising move
Target shifts strategy amid controversy.
In the past year, Target has faced everything from slowing foot traffic to national boycotts — some sparked by backlash to the company's changing stance on diversity, equity, and inclusion.
Critics on both sides accuse the retailer of either backing away from its values or alienating loyal shoppers. Social media has turned every in-store display into a political flashpoint.
Once praised for bold marketing and progressive merchandising, Target has struggled to strike a balance. Scaling back Pride displays and DEI investments only fueled more frustration.
Related: Target claims big win with self-checkout changes
Competitors have either doubled down or stayed quiet, leaving Target caught between culture wars and customer loyalty.
