Alo Yoga shoppers sound the alarm on a major problem

The luxury activewear brand is facing growing backlash over a problem many say is getting worse

May 13, 2025 - 11:42
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Alo Yoga shoppers sound the alarm on a major problem

A few months ago, I walked into an Alo Yoga store for the first time, ready to finally see what all the hype was about.

I’d never bought anything from the brand before, but I was prepared to spend. I had my eye on a full matching set and a few extras — one of those treat-yourself kind of days.

Related: Customer loyalty tested: the call to boycott Alo Yoga

But from the moment I stepped inside, it felt like I didn’t exist. No hello. No offer to help. Just associates avoiding eye contact and chatting with each other.