$500M supplement brand lands Target and Walmart in 2 years
What started with a simple idea at Stanford is now a retail rocket ship.
In an industry crowded with powders, pills, and capsules, one startup decided to take a different route.
Instead of packaging wellness in scoops or syringes, it turned it into something more playful — something sweet.
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Its product doesn’t require mixing or measuring. You don’t need a shaker bottle, a full glass of water, or the tolerance for a chalky aftertaste.
