You Won't Believe How Wingstop Generated Over 70% of Its Orders Last Quarter

Wingstop (NASDAQ: WING) is riding the popularity of chicken wings as it aggressively expands its restaurant concept. While growth is the name of the game for the company, there's a subtle, but important, trend that's also helping to propel its success. Here's why opening 349 new locations in 2024 was big and, at the same time, not nearly as notable as how 70% of the company's sales originated in the fourth quarter.Before getting to the 70% figure, it is important to highlight just how impressive Wingstop's growth has been. In 2024 it opened 349 locations, which is nearly one new store every day of the year. That's a pretty massive level of activity and it increased the restaurant's store count by nearly 16%.Image source: Getty Images.Continue reading

Mar 25, 2025 - 09:10
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You Won't Believe How Wingstop Generated Over 70% of Its Orders Last Quarter

Wingstop (NASDAQ: WING) is riding the popularity of chicken wings as it aggressively expands its restaurant concept. While growth is the name of the game for the company, there's a subtle, but important, trend that's also helping to propel its success. Here's why opening 349 new locations in 2024 was big and, at the same time, not nearly as notable as how 70% of the company's sales originated in the fourth quarter.

Before getting to the 70% figure, it is important to highlight just how impressive Wingstop's growth has been. In 2024 it opened 349 locations, which is nearly one new store every day of the year. That's a pretty massive level of activity and it increased the restaurant's store count by nearly 16%.

Image source: Getty Images.

Continue reading