Women's apparel chain makes a big move toward men
A major fashion retailer proposes a new strategy to keep sales strong.
A shaky economy might not prevent people from getting married, but it may prompt them to streamline their wedding planning.
That's yet another tough break for the wedding industry, which was severely impacted by the Covid pandemic. After all, social distancing pushed the pause button on wedding guests doing the Cha Cha Slide on dance floors for a long while.
But one thing remains for many couples in love: They want to do everything possible to ensure their special day goes off without a hitch.
Related: Top luxury fashion brands just made a quiet change
About half (52%) of engaged couples start planning their wedding a year ahead, according to The Knot 2025 Real Wedding Study, which surveyed 17,000 U.S. couples who got married in 2024 and a number who plan to this year.
After all, there’s a lot that goes into putting together a memorable event.
Plus, couples want to look as good as they feel on their special day. And that means making room in their budget for the perfect wedding wardrobe.
Now a well-known brand in the space has just made it a bit easier.
