Why Roku Stock Jumped 13% This Morning
Is Roku's new deal with Amazon a game changer for streaming ads? Find out how the market reacted and what to watch next.
Shares of Roku (NASDAQ: ROKU) rose as much as 13.4% on Monday morning, dropping back to a 10% gain by noon ET. The media-streaming technology expert announced an advertising partnership with Amazon (NASDAQ: AMZN).
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The new deal gives advertisers access to Roku's media-playing platform through the Amazon DSP advertising platform. It's an exclusive partnership with deeper data access than Roku's existing ad-sales deals, making Amazon's service the easiest route to placing ads across all of Roku's original and third-party content services.
