Why Digital Ad Giants Alphabet, Meta Platforms, and Netflix Plunged Today
Shares of digital advertising giants Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL), Meta Platforms (NASDAQ: META), and Netflix (NASDAQ: NFLX) were plunging on Friday, falling 4.6%, 3.5%, and 4.5%, respectively, as of 1:30 p.m. ET.At first, the downturn may seem extreme. These companies are each large, financially strong, and leaders in their respective fields. Moreover, there wasn't much in the way of company-specific news today. So, what gives?Basically, the market continues to be plagued by uncertainty regarding the size and scope of the Trump administration's tariff policies and their potential residual effects on the state of the economy. Today, two additional pieces of economic data were released, with each disappointing and adding to the downbeat mood. That sent the market another leg lower, as there appears to be growing anticipation of a slowdown in consumer spending, which would likely take ad spending down along with it. Continue reading
Shares of digital advertising giants Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL), Meta Platforms (NASDAQ: META), and Netflix (NASDAQ: NFLX) were plunging on Friday, falling 4.6%, 3.5%, and 4.5%, respectively, as of 1:30 p.m. ET.
At first, the downturn may seem extreme. These companies are each large, financially strong, and leaders in their respective fields. Moreover, there wasn't much in the way of company-specific news today. So, what gives?
Basically, the market continues to be plagued by uncertainty regarding the size and scope of the Trump administration's tariff policies and their potential residual effects on the state of the economy. Today, two additional pieces of economic data were released, with each disappointing and adding to the downbeat mood. That sent the market another leg lower, as there appears to be growing anticipation of a slowdown in consumer spending, which would likely take ad spending down along with it.
