Warren Buffett & Squishmallows: How these cute toys are making the renowned investor richer

Berkshire Hathaway tapped into the viral toys’ popularity through its investment in Alleghany Corporation, the parent company of Jazwares, which makes Squishmallows.

Jun 10, 2025 - 15:26
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Warren Buffett & Squishmallows: How these cute toys are making the renowned investor richer

Not many shareholder meetings provide investors with the chance for retail therapy—but then again, not many companies are Berkshire Hathaway (BRK.A) .

Typically, shareholder meetings are staid events where investors discuss financial reports and vote on proposals, but Berkshire Hathaway, founded by the ‘Oracle of Omaha,’ Warren Buffett, has taken its annual meetings up a notch—by offering investors the chance to get to know the products they are investing in while they participate in company affairs.

In fact, Warren Buffett’s $1.1 trillion investment conglomerate is revered for its awesome shareholder meetings, even earning the nickname “Woodstock for Capitalists,” since thousands of investors flock to Omaha for a few days to not only learn the latest in company news, but also to hear Buffett share his personal views on the market, investing, and life in general.

Buffett is famous for solely investing in companies he believes in that make products he actually uses. This includes eating breakfast at McDonald’s (MCD), drinking five cans of Coca-Cola (KO) a day, and often visiting his local Dairy Queen for a sundae with cherry syrup and nuts. He believes these products—and their companies—will stand the test of time, and in fact, they have already made him very, very rich.

Warren Buffett has amassed billions by investing in quality companies trading at a discount; he's also known for enjoying life's simple pleasures.

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What happened at Berkshire Hathaway’s 2025 shareholder meeting?

Berkshire Hathaway’s annual meeting took place May 2–3, 2025, at the CHI Health Center in downtown Omaha. Festivities included a 5k run, a shareholder picnic, and the “Berkshire Bazaar of Bargains”—a 20,000-square-foot shareholder-only shopping event that featured products from the conglomerate’s holdings.