Walt Disney shares massive, long-term plan to battle Epic Universe

Walt Disney does not think of its theme parks merely as destinations or revenue drivers. Instead, it sees them sort of as ambassadors for the entire brand.

Chairman of Disney Parks, Experiences, and Products Josh D’Amaro revealed this strategy during the MoffettNathanson 2025 Media, Internet & Communications Conference Call on May 14.

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"Our experiences are incredibly powerful. So bringing stories to life through attractions and entertainment and doing so in a way that can pull consumers into the stories that they love — it's incredibly powerful....It essentially creates brand ambassadors that then utilize the full array of businesses that we have in the Walt Disney Company," he explained. 

The parks serves as the company's front line for its interaction with customers.

"We have somewhere around 120 million guests, on average, every year coming through these theme parks. So anytime we plant the Disney flag, so to speak, in an international market, it has a very powerful effect on the company," D'Amaro added.