Ulta Beauty issues stern warning as consumers switch gears
The beauty retailer is noticing a consistent consumer trend.
Like many retailers across the country, Ulta Beauty (ULTA) is navigating a tough economic environment amid inflation and the looming threat of tariffs.
Despite recently seeing a small boost in sales during the first few months of this year, the beauty retailer has made a bold move, signaling that it is cautious about future customer behavior.
