Tumi, Rimowa, luxury travel brands should be worried by new rival

Luxury luggage is a competitive space dominated by legacy brands but there's an upstart company making strides.

Jun 4, 2025 - 14:38
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Tumi, Rimowa, luxury travel brands should be worried by new rival

Frequent travelers are very particular about their luggage. And once they lock in on a brand, it can be hard to pull that telescoping handle out of their hands. 

So if you know someone who travels a lot, you probably know what kind of luggage they swear by. For some, it's the rugged, business-ready reliability of Tumi. For others, it’s the sleek aluminum curves and European pedigree of Rimowa.