Taco Bell menu leans into a growing trend
The taco chain has added a number of new items to its menus nationwide that debut June 17.
Taco Bell likes media and social media attention.
That's why the chain always seems to be tinkering with its menu and why it has never limited its offerings to what would be considered traditional Mexican (or at least traditional American take on Mexican).
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The Yum Brands (YUM) chain has gone outside those parameters by offering its own take on french fries and chicken nuggets. Those offerings not only get Taco Bell media attention and social media shares, it brings the brand more customers.
Kids (and even adults) who have a limited palette and don't eat tacos, burritos, and other Mexican food might eat Taco Bell's Nacho Fries a chicken nuggets. That might help the chain steal some business from McDonald's and the other burger chains.
It also could serve as an entryway to Taco Bell's cuisine for people who have never tried it.
