Salesforce makes a big bet on booming tech market
The software-as-a-service pioneer has its eyes on a different area.
Salesforce (CRM) is still recovering from a difficult start to the year, but the former software leader just gave investors a reason not to count it out yet.
The company rose to market prominence as a leader in the software-as-a-service space, helping define customer relations management (CRM) in the modern office. As the industry has shifted toward artificial intelligence (AI), though, Salesforce has struggled to integrate the revolutionary new technology into its software platforms.
