Safilo and Dsquared2 announce early renewal of eyewear partnership to December 2031

Safilo’s production expertise and global distribution network will continue to support the brand’s distinctive eyewear offerings, further strengthening its presence in the premium eyewear market.

Feb 7, 2025 - 15:32
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Safilo and Dsquared2 announce early renewal of eyewear partnership to December 2031

Safilo Group and Italian fashion house Dsquared2 have announced the early renewal of their global licensing agreement.

The agreement, which encompasses the design, manufacturing and distribution of Dsquared2-branded eyewear collections, has been extended until the end of December 2031.

This renewal underscores the strong collaboration between the two companies, reinforcing their commitment to delivering high-quality, innovative eyewear that aligns with Dsquared2’s signature blend of creativity and contemporary design.

Safilo Group CEO Angelo Trocchia commented: “We are delighted about the early renewal of our partnership with Dsquared2, a brand that stands out for its unique positioning and for its ability to anticipate and interpret fashion trends.

“Since the beginning of our collaboration in 2021, Dsquared2 has quickly established itself as one of the most dynamic brands in our portfolio, able to perfectly blend style and innovation.”

Founded by brothers Dean and Dan Caten in 1995, Dsquared2’s contemporary collections carry the tagline ‘Born in Canada, Made in Italy.’ 

Trocchia added: “Together, we will continue to work in synergy to enhance the brand’s presence in Europe and around the world, bringing its distinctive vision to more and more people, consolidating its success at a global level.”

“Renewing the partnership with Safilo on Dsquared2 Eyewear is a commitment to continuing a vision,” said Dsquared2 Founders and Creative Directors Dean and Dan Caten.

“The styles have always reflected a balance between creativity and craftsmanship, ensuring they resonate with the brand’s identity. Being aligned on design has been pivotal, not just for aesthetic consistency, but for creating products that truly represent Dsquared2’s essence. Every frame is a testament to the synergy between the brand and Safilo.” ✈