Popular tire company makes harsh cost-cutting decision amid declines
Not even the world's largest tire company is immune to devastating shutdowns.
When thinking about Formula 1, the world's most prestigious motor racing competition, only a few tire brands come to mind.
This is because the motorsport uses a single tire supplier to ensure an even playing field for all teams, and the selected manufacturer must be exceptionally reliable and capable of meeting the sport’s demanding performance standards.
This popular tire company rose to stardom as Formula 1's tire supplier from 1997 to 2010, providing tires for top teams like Ferrari for many years.
