On sneakers is tapping into a market Nike missed
On is thriving in a fitness market Nike has yet to crack.
There’s a new name showing up in high-end gyms, on run club routes, and across your Instagram feed — and it’s not Nike.
This brand doesn’t rely on hype drops or retro reissues. Instead, it’s leaning into sleek design, technical performance, and premium pricing.
Related: Nike rival hits sneaker giant where it hurts
It’s become the go-to for a growing class of consumers who prioritize performance and style over flash.
