Nutella making another change only some customers will love

The company's first new product in 61 years is expected to be a hit in the US.

May 14, 2025 - 01:42
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Nutella making another change only some customers will love

When I was in college, I had a roommate who spent a semester in Europe; she returned to California with a German boyfriend and a jar of Nutella. 

This was years and years ago, before the product was available at Costco and every other grocery store in the world, so the sticky, sweet hazelnut cocoa spread became a treat that we had to seek out at specialty markets.