Nike turns to unexpected brand in desperate bid to win back Gen Z
Nike’s pairing signals a bigger Gen Z problem.
One brand reps LeBron, Serena, and Olympic gold. The other sells corduroy fanny packs and mushroom lamps.
Raise your hand if you never thought you'd associate Nike with Urban Outfitters
On paper, they live in completely different universes — one powered by performance, the other by personality. Nike is about greatness. Urban is about vibes.
