New Starbucks beverage goes after wellness market
Starbucks is upgrading its menu by diving into an unexpected new market.
"Remember to order a Starbucks drink after your workout," said no one ever.
Starbucks has not always prioritized making its handcrafted beverages healthy. Some menu items have masked the taste of coffee to appeal to a larger audience, loading up on whipped cream and decadent syrups containing an entire day's worth of sugar.
Health-conscious customers did, of course, have better-for-you options such as a caffe latte with skim milk, nitro cold brew, or espresso macchiato.
