Mike Lindell’s net worth: The MyPillow founder's wealth as he stands trial for defamation
Mike Lindell, founder of MyPillow, has seen his wealth erode since the 2020 election. Here's what he's worth in 2025 and why he's so controversial.
It’s been around 20 years since Mike Lindell founded MyPillow in the mid-aughts, and while the company’s products are still well regarded by some customers, Lindell’s notoriety has grown for other reasons.
Initially, the company struggled to stay afloat as Lindell battled addiction and burned through cash before finally finding a sales tactic that changed everything in 2011: Airing a 30-minute, infomercial-style television ad, which cost a reported $500k to produce. Running repeatedly on a variety of local and national networks, the long-format ad sent annual sales skyrocketing from $3 million to $150 million.
