MGM reveals updates to loyalty program, including Marriott partnership
MGM Rewards reveals new loyalty benefits for travelers on land and at sea.
If you're like most travelers, you're loyal to a handful of brands. You have a favorite airline, hotel, rental car, and, of course, cruise line.
When you join a rewards program, you earn points toward free stays, food and drink, services, and preferential treatment (such as early check-in/late check-out) the more often you visit your preferred brand.
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Many brands within the hospitality industry also partner with other brands to encourage travelers to stay within their shared ecosystem.
Take MGM.
MGM Resorts' loyalty program is rolling out new industry-leading benefits for millions of members, including the debut of Milestone Rewards to unlock more perks in between tiers, expanded tier match benefits with Marriot Bonvoy, enhanced benefits through Royal Caribbean, the launch of an eGift card, and coming soon, a credit card.
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“We are elevating our rewards program and creating more ways than ever to earn and enjoy benefits across the world and at sea,” said MGM Resorts' Vice President of Loyalty Marketing Anil Mansukhani. “MGM Rewards’ next evolution of enhancements unlocks new benefits for members at every tier. We listened to feedback from our members and wanted to recognize and reward guests’ advancements throughout every level which is our central focus in delivering a best-in-class loyalty experience.”
Loyalty program enhancements will be popular with cruisers
MGM Rewards Platinum and NOIR members will also receive greater access to benefits for Royal Caribbean and Celebrity Cruises, including upgraded stateroom types, a larger variety of exciting itineraries, and longer vacation options redeemable through their Annual Cruise Benefit.
The Annual Cruise Benefit is now available for MGM Rewards Gold members. All MGM Rewards members will receive a new Onboard FreePlay benefit, based on MGM Rewards Tier Status, on Royal Caribbean and Celebrity Cruises voyages when sailing on an MGM Rewards loyalty offer, certificate offer, or group cruise.
Here's a look at some of the other new rewards for MGM/Marriott reward members:
- MGM Rewards Pearl members now earn Marriott Bonvoy tier-matching benefits, enjoying Silver Elite status.
- MGM Rewards Gold Members will now enjoy Marriott Bonvoy Gold Elite status.
- MGM Rewards Platinum members continue to enjoy their tier match benefit into Marriott Bonvoy Gold Elite status.
- MGM Rewards NOIR members continue to enjoy the ultimate in exclusive perks, and tier match into Marriott Bonvoy Ambassador Elite, Marriott’s most prestigious tier status.
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MGM debuts egift card
The debut of the new MGM Rewards eGift Card offers easy, online access to gift experiences at MGM Resorts’ 20 destinations from Bellagio, ARIA, MGM Grand and Mandalay Bay in Las Vegas; to Borgata in Atlantic City; Beau Rivage in Mississippi; and MGM National Harbor in Maryland, amongst many others.
- To celebrate the launch of the eGift card, eligible MGM Rewards members will receive an exclusive offer on purchases of the eGift card.
- MGM Rewards eGift Card is redeemable at participating retail locations, restaurants, bars and spas at MGM Resorts’ properties. Additionally, the MGM Rewards eGift Card can be applied toward room nights for hotel stays.
(The Arena Group will earn a commission if you book a cruise.)
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