McDonald's is facing a harsh new reality as customer behavior shifts
The fast-food giant needs a way to recover — fast.
When it was first founded in 1940 as a burger joint selling 15-cent sandwiches, it was hard to imagine that McDonald's (MCD) would eventually grow into the world's biggest fast-food chain.
But McDonald's has carefully curated its offerings over the years, sticking to a robust menu of classics while finding ways to introduce new items that resonate with customers.
