‘Marketing apocalypse’ hits music industry as TikTok ban looms

In a fragmented music landscape, "TikTok served as sort of the one lightning rod where popularity could actually coalesce into a hit."

Jan 17, 2025 - 22:13
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‘Marketing apocalypse’ hits music industry as TikTok ban looms
In a fragmented music landscape, "TikTok served as sort of the one lightning rod where popularity could actually coalesce into a hit." Read More

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