Jin Enters ‘Self Love’ Era With New Alo Yoga Campaign: Shop His Favorite Styles Here
The BTS star shows off his dynamite style in a new campaign.
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BTS member Jin is back with a new campaign for lifestyle brand Alo Yoga in his role as the company’s global ambassador. Titled “Wellness Begins with Self-Love,” the campaign features Jin in a series of new images, showing off his favorite pieces from Alo’s collection, while promoting self-confidence and personal style.
“It’s about being true to myself and staying in tune with my body while giving myself grace,” Jin says in a statement. “Self-love isn’t always easy, but it’s about making the effort to focus on what feels right for you. When I’m doing what I love with the people I care about, I feel unstoppable. For me, it starts with practicing positive thoughts and letting go of negativity. That’s why this campaign with Alo Yoga, ‘Wellness Begins With Self-Love,’ feels so meaningful. It’s a chance to remind everyone to take a moment for themselves and find their own balance.”
ARMY can add Jin’s favorite styles from Alo Yoga into their own rotation — especially if you’re looking for some BTS-approved styles while you wait for new music from the group to drop. More picks from “The Astronaut” singer are expected to be released throughout 2025 as part of a year-long partnership.
Below you can shop some of Jin’s favorite pieces from Alo Yoga.
Accolade Hoodie
The classic Alo hoodie comes in unisex sizes XS to 2XL, allowing you wear it as a fitted top or as oversized sweats. The hoodie is made from a super soft and cozy French terry material, making it comfortable for the gym, travel or just lounging around at home.
Voyage Utility Cargo Jacket
Jin is spotted in the new campaign photos wearing this Alo cargo jacket, which features a puffy silhouette and slightly cropped hem. A great layering piece for cooler nights or chilly mornings at the gym, the jacket comes with two oversized front pockets and a zip-up chest pocket to hold all your stuff. The jacket material folds down nicely too for easy packing.
Cargo Ripstop Trouser
Jin is also pictured wearing these ripstop cargo pants, which comes in four earth tone colors (as well as a limited-edition “fog” purple colorway). The pants feature a roomy (but not overly baggy) fit, with durable construction that lets you wear them on a hike as easily as to the office. The deep cargo pockets and back pockets let your carry your wallet, phone and other small accessories with ease, while the ripstop cotton is breathable for all-day wear.
Make Waves Hoodie
Layer up in style with Alo’s new statement hoodie featuring a built in hood and abstract pattern. The front comes with a main pocket to store your phone or keep your hands warm while the contrasting colorway will turn your loungewear into the ultimate piece of streetwear.
Make Waves Sweatpants
Complete the set with the matching sweatpants that feature the same swirled pattern of contrasting shades. You can also look forward to kicking your feet up without feeling restricted as the waistband and ankles have an elastic band that’ll form to your skin comfortably.
Double Take Short Sleeve
For an everyday look you can throw on this T-shirt with the added bonus of ventilation and moisture-wicking. While it can easily be sported with your jeans while you’re out with friends, the shirt was made to adapt to your lifestyle being lightweight enough to wear on a run or hardcore strength circuit.
Alo Runner
Keep your feet supported without ditching style in these simple athletic sneakers from Alo. The style comes in a double black colorway (Jin’s preferred shade) with a breathable upper and rubber sole for added traction.
Jin joins Jisoo as the faces for the athleisure company while also spotlighting his passion for mindfulness and expanding the brand’s partnerships with K-pop artists.
The new campaign comes ahead of the upcoming opening of Alo’s first flagship store in South Korea’s Dosan Park, which is slated to open later this year.
For more product recommendations, check out ShopBillboard‘s roundups of the best fleece-lined leggings, shackets for women and SKIMS dupes.
