Jacquemus Is Very Retro (Even Its Nikes)

Despite being shot entirely on Apple's latest iPhone model, Jacquemus' Fall/Winter 2025 presentation, "LA CROISIERE," is very retro.

Ever wondered what Jacquemus would look like in the 1950s? The brand answers with its FW25 collection, which imagines its clothing as if it were from that time. Think full-swing skirts, cinched waists, crisp high collars, and clean double-breasted outwear. Oh, and polka dots were everywhere, too.

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Jacquemus also came with a new Nike collaboration after its Sha'Carri Richardson-approved clothing capsule. For the FW25, the label unearths Nike's first-ever shoe, the "Moon Shoe," for its latest collaboration with the sportswear behemoth.

Nike's Moon Shoe may have debuted in 1972, but it still fits the back-in-time vibe seeping throughout this Jacquemus collection. Plus, it's a legendary model as Nike's first-ever shoe to feature Nike's iconic Waffle sole.

Jacquemus is quite good at reimagining Nike classics, having delivered unexpected spins on the timeless Air Force 1 and Air Humara. And if the Moon Shoes are anything like the braided Forces or those square-toed Air Maxes, we're in for another treat.

Jacquemus' production is where we came back to the present day, as it was shot exclusively on Apple iPhones, the first fashion to do so, by the way. Plus, there was the stacked front row of today's stars, like musicians Tyla and Tems and former cover stars Pamela Anderson and Stefon Diggs.

It's a little bit of now, a little bit of then, and a lot of Jacquemus.

But I think I can speak on behalf of the Jacquemus x Nike hive and say: we need those Nikes like yesterday.

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