How BAPE Kept Its Cool for Decades
By staying true to its DNA, A Bathing Ape has managed to maintain its pull on shoppers even as it’s evolved from a cult streetwear label into a mainstream brand with a global footprint. Now it’s eyeing expansion in the US.
By staying true to its DNA, A Bathing Ape has managed to maintain its pull on shoppers even as it’s evolved from a cult streetwear label into a mainstream brand with a global footprint. Now it’s eyeing expansion in the US.
