Disney World adds genius feature that quietly improves its parks
This change probably won't make Florida Gov, Ron DeSantis too mad.
Last year, Walt Disney CEO Robert Iger went to war with Florida Governor Ron DeSantis over the company’s willingness to support its LGBTQ+ cast members. That wasn’t really a fight former CEO Bob Chapek wanted. He got sort of tricked into starting it.
As part of that battle, DeSantis called out every perceived “woke” move the Mouse House made. In his world, telling stories that involved diverse populations was a capitulation to the woke mob.
Related: Disney World raises beloved event price to highest-ever level
Never mind that the massive success of “Coco” and “Encanto” showed a demand for broader storytelling, DeSantis called out every black or brown character, and every gay kiss (there were roughly three across all Disney content) as some sort of attempt to pander to the left.
Despite being Florida’s largest single-site employer, and a huge driver of tax revenue, DeSantis made the company a target. He accused Disney of grooming kids without offering any evidence, and pushed the company until it actually decided to not move over 1,000 highly-paid workers from California to Florida.
