Costco adds item members have been begging for

The warehouse retailer is adding another perk to its lineup.

Mar 20, 2025 - 14:42

Costco adds item members have been begging for

If you've been out shopping for groceries lately, you've probably noticed a few changes.

For one, your local grocery store probably has a robust new area for in-store pickup.

Many stores have begun to prioritize customers who choose to pay for their items before setting foot in a store. Guaranteed sales are always good for business.

You've also probably noticed that the price of many key staples has gone up.

The February CPI found that the cost of several key goods and services rose 0.2%.

Annually, this puts inflation a 2.8% rate.

Here's a snapshot at how some of those prices have changed during the month of February:

Food: increase 0.2%
Energy: increase 0.2%
Electricity: increase 1%
New vehicles: decrease 0.1%
Used vehicles: increase 0.9%
Apparel: increase 0.6%
Shelter: increase 0.3%
Transportation: decrease 0.8%
Medical care services: increase 0.3%

People shop in a Costco.
Image source: Brooks Kraft LLC/Corbis via Getty Images

Grocery retail is broadening its offerings

You may have also noticed that nowadays your favorite grocery store is selling a lot more than just groceries.

Many of the top grocers in the U.S., like Costco (COST) , Walmart and Target, are known for selling plenty of other items consumers need.

More Retail:

Whether it's laundry detergent, paper towels, apparel, electronics, or pet supplies, these large-scale retailers reign supreme because they offer so much selection under one roof.

It's part of the reason Costco boasts about 137 million members. The warehouse grocer sells everything from supplements to sofas. And it offers unique value since it buys most of its orders in bulk, which enables it to negotiate lower prices from its many vendors.

Costco gets a new item

And Costco is constantly adding new inventory to keep its paying members happy.

On March 19 Costco will begin selling Oura Rings, the popular wearable device that tracks sleep quality, exercise and stress.

Oura wearable rings provide health-care data.
Oura

Costco will carry the most updated version of the ring, the Oura Ring 4, which measures things like:

Detailed sleep analysis
24/7 heart rate tracking (Daytime, Nighttime, Activity)
Advanced temperature monitoring
Blood Oxygen Sensing (SpO2)
Cardiovascular Age
Cardio Capacity (VO2 Max)
Cycle Insights
Daytime Stress
Resilience

“Costco’s reputation for delivering exceptional value on premium products makes them an integral partner in expanding access to Oura’s advanced health technology,” Chief Marketing Officer Doug Sweeny said.

“Costco also has an extremely diverse and loyal customer base with unique health needs, including families, fitness enthusiasts, tech-savvy individuals, and more. This collaboration provides a powerful, global platform to help us reach more individuals and empower them to take control of their health using Oura’s comprehensive data and insights.”