Chanel customers should be happy about its new pricing plan
Chanel is changing how it raises prices — and shoppers may notice.
Luxury fashion isn’t supposed to blink.
Even when the world tilts — tariffs rise, demand dips, and raw materials cost more — the most exclusive brands usually lean in. They hike prices, limit supply, and signal even more exclusivity.
A handful of years ago, I remember walking into a Chanel boutique and spotting the Classic Flap bag. I glanced at the price tag, winced, and promised myself that one day, I’d have one.
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The next year, that same bag was over $1,000 more.
