Burger King menu adds a wild new Whopper
The limited-edition burger goes on sale starting today.

Every big brand in the fast-food space works a little differently when it comes to how it keeps its customers coming back time and time again.
McDonald's relies on the strengths of its classics such as the Big Mac and Quarter Pounder, making tweaks to overall quality over the years but keeping them as similar as possible, since they know customers have loved them for decades.