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British Airways Boosts Loyalty Messaging to 'Reassure' Customers

After a turbulent few weeks, British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status sweeteners should go some way to help. -Gordon Smith

Feb 5, 2025 - 20:40
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British Airways Boosts Loyalty Messaging to 'Reassure' Customers
Skift Take: After a turbulent few weeks, British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status sweeteners should go some way to help. -Gordon Smith

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