Big beverage brand unexpectedly files Chapter 11 bankruptcy
The company sells drinks under a number of different well-known brands.
For decades, it seemed like consumers have very little beverage choice. If you went to the grocery store, the soft drink aisle was dominated by Coca-Cola and PepsiCo products.
You had a few juice brands, and there might be packaged iced tea, and some really terrible instant coffee type drinks.
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The entire ready to drink, coffee and iced tea market did not exist. You also did not have energy drinks and the new craze around adding protein to beverages was not a thing.
Outside of the grocery store, most markets had a local coffee chain, or even a large one, like Dunkin’, but beverages was not a major category.
Now, it seems that a ton of companies, everything from convenience stores to restaurants and dedicated cafés understands that beverages are very high margins.
