Beloved taco brand making post-Chapter 11 bankruptcy return
Forget On the Border and Tortilla Flats, this Mexican brand may be even more beloved.
Just because a company declares bankruptcy does not mean its brands aren't popular. A lot of times, a company runs out of money for reasons that have little to do with its products.
Maybe it overextended itself by building too many factories, or perhaps it made other financial mistakes. Sometimes, successful companies take on debt as a way to cash out shareholders or otherwise free up capital.
Related: Beloved local Italian restaurant closing after 58 years
When Hostess went bankrupt a few years ago, people still loved its signature Twinkie, Cupcake, and Fruit Pie. Demand for those products remained high, but the overall company faced larger struggles.
The same thing happened when New England Candy Company went bankrupt. That brand manufactured the controversial (as in some people love them and some people hate them) NECCO wafers, along with several other popular candy brands.
In the case of a bankruptcy, whether those brands come back depends on what happens to the company's assets. Sometimes, whoever ends up owning the brands has no immediate plans to bring them back.
