Another popular travel brand files for Chapter 11 bankruptcy
The company, which hoped to disrupt the classic hotel business, has hit a major bump in the road.
The travel industry has always felt ripe for disruption.
Air travel is expensive, uncomfortable, and often inefficient. You pay a lot of money in order to be able to pay more money to get a seat assignment and actually bring your luggage.
Related: Luxury travel brand files Chapter 7 bankruptcy, shuts down
In many cases, if you want a bottle of water or a Diet Coke, that costs extra too. It’s an industry filled with added on fees and very little choice for consumers.
Hotels have been an area where many companies think there’s room to disrupt the model. Airbnb might be the most famous example, but even that model is fairly flawed.
Yes, you may get much better accommodations than a typical hotel room. You could also end up in a property that looks absolutely nothing like the pictures posted on the website.
