Amazon Prime quietly makes controversial change to beloved service

Amazon goes down a shaky path as it tweaks a popular service.

Jun 14, 2025 - 14:52
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Amazon Prime quietly makes controversial change to beloved service

Over the past few years, Amazon Prime, which currently costs $14.99 a month, has seen rapid growth in U.S. subscribers.

The subscription service, which offers Amazon (AMZN) customers access to exclusive benefits such as free shipping, one-day delivery, Prime Day discounts, and a free Grubhub+ membership, reached roughly 180.1 million U.S. subscribers last year, which is about 44% higher than number of U.S. subscribers it had in 2017, according to data from Statista.